Purple Coneflower ‘Magnus’

Purple Coneflower ‘Magnus’ (Echinacea purpurea ‘Magnus’) is a robust, clump-forming perennial celebrated for its extra-large, deep rose-pink daisy-like flowers and pronounced golden-brown central cones. Blooming profusely from mid-summer into early autumn, it brings vibrant colour and architectural interest to mixed borders, prairie-style plantings and pollinator gardens. Thriving in full sun and well-drained, moderately fertile soil, ‘Magnus’ is drought- and deer-resistant once established. Hardy in Canadian zones 3–8, it also makes an outstanding cut flower and returns reliably each year.

Key Features
• Botanical name: Echinacea purpurea ‘Magnus’
• Common name: Purple Coneflower ‘Magnus’
• Hardiness zones: Canada Zone 3–8
• Exposure: Full sun (minimum 6 hours daily)
• Soil: Moderately fertile, well-drained; tolerates poor soils
• Height: 60–90 cm (24–36 in)
• Width: 45–60 cm (18–24 in)
• Foliage: Upright, lanceolate green leaves
• Flower colour: Deep rose-pink rays with golden-brown centre cone
• Bloom time: Mid-summer to early autumn (July–September)
• Maintenance: Low; deadhead spent blooms to prolong flowering; divide every 3–4 years
• Advantages: Extra-large, eye-catching blooms; long flowering period; excellent for pollinators and cutting; drought- and deer-resistant